Transport design tender & booklet for Alstom and Tramway Lausannois

Design partner in the competition for the new tram line in Lausanne

Tramway lausannois (TL) launched an international competition for the new generation of trams in Lausanne. In close collaboration with Bombardier, now Alstom, Milani developed two customized design concepts for the exterior and interior, reflecting the unique character of the city. We paid particular attention to anchoring the identity of Lausanne in the design and to integrating the needs of passengers directly into the development. To this end, we traveled to Lausanne to record the voices of local residents and integrate them into the design.

In addition to the design concepts, Milani also designed the official competition booklet, which presents the designs visually and concisely. In this way, we not only supported Alstom in the design phase, but also created a convincing communication basis for the competition.

A streetcar design that pays homage to the city of Lausanne

Pulsating on one side, gentle on the other, Lausanne uniquely combines urbanity and nature. Milani's first design concept picks up on this duality: Pulsating magenta and soft green tones symbolize the connection between city and countryside. Depending on the viewing angle, the different facets of the city are reflected in dynamic color changes inside the streetcar.