The Milani DNA analysis allows our clients to holistically strategically align their companies and take a conscious approach to an ever-changing world. After all, it’s easier to continually adapt to ongoing change when you have a firm grasp on the core values of your company and your brand.
The method, which was developed by Milani, offers clients a deeper understanding of the actual and target
positioning of their organization as well as their strategic objectives. We uncover all of the rational and emotional links between all factors within the company and make these connections visible to all stakeholders. In a market comparison, Milani also demonstrates different areas of overlap and the possible USPs that can set companies apart from their competitors.
