Corporate Fashion for Bernmobil: An Urban Look with Individual Mix & Match

Challenge: From Traditional Uniforms to an Urban Everyday Look

Bernmobil’s drivers and customer service staff are the face of the company. Their workwear therefore needed to be not only functional, but also reflect the company’s modern, urban identity and complement the design of its vehicle fleet. Bernmobil wanted to take a deliberate step forward: away from traditional uniforms and toward a modern, timeless everyday look. At the same time, the collection needed to accommodate a wide range of body types, provide comfort for employees who spend much of their working day seated, and perform well in both hot and cold weather.

Approach: Mix & Match with a Distinct Bernmobil Identity

Working closely with Bernmobil and the clothing manufacturer, Milani developed a 30-piece year-round collection with women’s and men’s styles for core, summer, and winter wardrobes. Modern, timeless, and elegant cuts, high-quality materials, and refined branding details define the collection.

The individual garments can be combined flexibly, allowing employees to dress in a classic, elegant or more casual style and add individual touches with accessories. The collection also follows a layering principle: the outer layers are darker, while the garments become progressively lighter toward the inner layers. The cuts were specifically tailored to the needs of employees working in seated positions. Employees tested the garments in wear trials, and their feedback was incorporated into the final patterns.

To create a distinct Bernmobil identity, Milani incorporated the brand’s signature “B” into the “Bernmobil flag,” a recurring design element that creates strong recognition and symbolizes direction of travel and acceleration. Further details, such as the interplay between inner and outer garments and the “inside-out” effect used in the accessories, reinforce the Bernmobil identity.

Result: A Strong Brand Presence with Extensive Styling Options

The new corporate fashion combines Bernmobil’s elegant, fresh, and urban identity with the demands of everyday work and helps reinforce Bernmobil as a strong brand. Instead of a traditional uniform, employees wear a modern, flexible look that fits both Bernmobil and its vehicle fleet. Depending on their personal style, they can dress in a classic, elegant or more casual way and add their own touches with contemporary accessories.

More than 700 drivers and customer service employees were individually measured and outfitted with the new collection. Sustainability and fair production conditions also played an important role. The collection is produced in Europe.