With an individual note: design of an distinctive workwear for bls
Milani has developed the new corporate fashion collection on behalf of BLS —from conception to implementation. The new collection has a high recognition value and distinguishes BLS from other public transport service providers trough an exclusive and modern design.
Customized workwear adapted to specific needs
Because of the daily contact with customers, workwear is of particular importance to BLS. The employees are the ambassadors of the company and give BLS a face. Milani was commissioned by BLS to develop an individual corporate fashion collection.
The collection was put together together with the employees and adapted to specific needs so that the ship's driver to the travel companion can dress individually.
Designing workwear with a distinctive BLS identity
Milani has transferred the unmistakable BLS identity to the new uniforms and designed matching accessories. The exclusive design clearly distinguishes the BLS collection from other public transport service providers. The new collection is sporty, elegant and can be combined in a variety of ways. The BLS green accents create a fresh recognition value and surprise effect. Functionality, high wearing comfort and fashion are combined.
Developed with sustainable fashion in mind
The new corporate fashion collection also takes sustainability into account. The work clothes are produced in Europe. The fabrics used are tested according to environmental criteria and the modern and timeless design of the collection promises long-term use.
Milani Services
- Corporate Fashion Design
- Storytelling
- Research employee needs
- Development of look & feel
- Fashion collection design
- Workwear design and creation
- Elaboration and art direction workwear
- Production support
- Design name badges
