New workwear for Titlis cable cars
Corporate fashion design for the most popular mountain destination in Central Switzerland
The mountain resort Engelberg-Titlis is an international attraction for travelers from all over the world. Its brand Titlis is especially well known in China and India. The high-quality and cohesive appearance already visible in several areas of the resort was now to be transferred to corporate fashion as well.
Working together with Titlis, Milani developed a new uniform designed for roles involving direct customer interaction and for trade fair wear. The new corporate fashion design for Engelberg cable car employees communicates internationality, hospitality, outdoor style and elegance.
Workwear with an optimal recognition effect
The design brief for the new collection was to complement high-quality, classic elegance with a touch of "alpine chic" and a sporty feel.
A high recognition affect is in no small part due to the Titlis peak design, which can be found on the individual uniform items in various forms, often in gold. The local mountain can, for example, be seen framing the top edge of the shirt pocket.
The color scheme of the shirt and jacket collection captures the impressive alpine glow of Titlis in gold while light and dark blue foundation colors are an echo of the captivating daytime and evening setting.
Milani design services
- Storyline, corporate fashion look & feel
- Corporate identity & corporate design elements
- Tailoring and design
- From design concept to implementation