COMPREHENSIVE REPOSITIONING FOR FELLER
Feller AG is a Swiss market leader in the field of electrical installations and specializes in solutions for communication technology and intelligent living. Milani redefined the product positioning for Feller and designed a new switch collection across three major product families, as well as relevant packaging and sales aids.
DESIGN OF THE ENTIRE EDIZIODUE COLLECTION
Milani, in close collaboration with Feller, has designed the overall EDIZIOdue collection, including three different product families. From these, various living worlds can be implemented for high-end private rooms and hotels. Milani paid attention to appealing design and the use of valuable genuine materials. The individual labeling and a wide range of freely combinable frames, pushbuttons and additional frames allow individuality and create special effects on the wall. The switch is deliberately designed as a design center piece and sets distinguished interior design accents.
A packaging design that supports the B2B sales force
The EDIZIOdue design line is complemented by the handy Design Box. A bag contains two hinged boxes for the clear presentation of the switch collections. Real material samples and cardboard sample switches are used for on-site color and material selection. Architects, electrical planners and installers can provide comprehensive advice and simplify the selection process for builders.
Milani services
- DNA analysis and strategic corporate positioning
- Overall design concept for switch collection and living worlds
- Material and color concept across three product families
- Product design
- Material concepts
- Packaging and sales aids design
- Brochure design
- Product Icons design
