From product innovation to corporate guidelines: a strong positioning for Medela Healthcare

Medela Healthcare, like Medela Breastfeeding, is part of Medela, the leading provider of breast pumps, breastfeeding accessories and medical vacuum technology. The family-owned company looks back on a history of more than 50 years and has relied on Milani as an innovation and design partner for 20 years.

 

01 milani design agency medela Healthcare medical product corporate identity innovation

Medical Design— user-centered and optimized for different application areas

Medela Healthcare is a global manufacturer of medical vacuum solutions, providing solutions for cardiac and thoracic surgery and wound care. Medela Healthcare's products meet the highest safety and efficiency standards and enable patients to enjoy a better quality of life, for example through improved mobility.

Milani has completed numerous projects in the field of medical vacuum technology for Medela Healthcare. Among others, Milani has developed and optimized the design for various medical devices for professional fluid aspiration, cardiac/thoracic drainage and negative pressure wound therapy. The challenge was to create a design and respective user experience that meets the needs of different users and patients and is optimized for different application areas.

 

02 milani design agency medela Healthcare medical product corporate identity innovation
03 milani design agency medela Healthcare medical product corporate identity innovation
05 milani design agency medela Healthcare medical product corporate identity innovation

Easy handling and operability for healthcare professionals

To ensure that the medical devices in the hospital can be used optimally by the various healthcare professionals, Milani has designed the operation of the devices to be intuitive and easy to understand. This means that the correct settings can be made quickly and safely, even in the operating room under stress. Another aspect is the good visibility of the data. Since the devices are used in various locations in the hospital, Milani has also optimized the products for transport and created the option of attaching them to the patient's bedside if required.

04 milani design agency medela Healthcare medical product corporate identity innovation

Patien-centric design for more comfort and quality of life

Some of the Medela Healthcare products, for example for negative pressure wound therapy, are also used in the homecare sector. Milani specifically adapted the usability to the needs of patients to enable a high level of comfort, increase mobility and contribute to a better quality of life. For example, an easily perceivable alarm with clear instructions for action was integrated. However, it was particularly important to the patients that the device be unobtrusive and quiet, so that they could go about their daily lives as normally as possible.

MILANI Design Services 

  • DNA analysis, strategic corporate positioning
  • Product innovation concepts
  • Definition of the corporate product design, incl. guideline
  • Design characterization of the entire appearance
  • Corporate identity development, incl guideline
  • Brochure design
  • Corporate Graphical User Interface, incl guidelines
  • Ergonomic concepts
  • Hygiene concepts
  • Engineering support
06 milani design agency medela Healthcare medical product corporate identity innovation
Peter Kancsár
Get in touch!
Peter Kancsár
Lead CX/UX/UI
welcome@milani.ch
+41 44 914 74 74