Interior design for the first Starbucks on rails

Adaptation of the Starbucks corporate design for SBB restaurant carriages

Starbucks and SBB partnered to launch a revolutionary pilot project: the first mobile Starbucks restaurant and café on rails. Milani was commissioned by Starbucks and SBB to adapt two Intercity train restaurants and bistros. 

Working closely with Starbucks head designer Liz Muller, Milani was responsible for transferring the Starbucks Coffeehouse concept to a train environment. The particular challenge lay in reconciling restrictive rail safety requirements with the Starbucks Coffeehouse concept. There was also the task of bringing two very different corporate cultures with strong brands together.

The interior design of the world's first mobile Starbucks Coffeehouse

The result was impressive: the world's first Starbucks coffeehouse on rails, travelling between St Gallen and Geneva. Passengers were given the authentic Starbucks experience, with all the familiar comforts and conveniences. The coffeehouse train is enhanced by high-quality materials and thoughtful details, ensuring a comfortable stay. Thanks to its unique use of real materials and innovative material combinations, as well as the integration of sliding seats, the new interior design stands out in the railway world.