Interior design for the first Starbucks on rails

Adaptation of the Starbucks corporate design for SBB restaurant carriages

Starbucks and SBB partnered to launch a revolutionary pilot project: the first mobile Starbucks restaurant and café on rails. Milani was commissioned by Starbucks and SBB to adapt two Intercity train restaurants and bistros. 

Working closely with Starbucks head designer Liz Muller, Milani was responsible for transferring the Starbucks Coffeehouse concept to a train environment. The particular challenge lay in reconciling restrictive rail safety requirements with the Starbucks Coffeehouse concept. There was also the task of bringing two very different corporate cultures with strong brands together.