Modern corporate design and identity for Hotel Elephant Weimar
Milani has developed a new, contemporary image for Hotel Elephant, creating a comprehensive corporate identity and corporate design to refine its already strong presence.
Creation of a powerful brand story across all brand touchpoints
Hotel Elephant Weimar is a place of history, of stories and storytellers. Goethe, Wagner, Gorbachev and the Pet Shop Boys have all stayed at this history-filled location. You can literally feel the atmosphere as you step inside. It has been iconic, refined and in business since 1696.
October 2018 saw the hotel reopen after a period of renovation. And it wasn’t just the hotel that underwent a redesign.
Milani perceptively created a modern, on-trend image for the Elephant Hotel. From brand book and uniforms to the look & feel of the table and drinks ware; everything has a new yet familiar narrative to create a multi-faceted constant.
Milani design services
- Brand strategy
- Brand book
- Corporate identity, corporate design
- Image concept
- Stationery look & feel
- Corporate fashion look & feel
- Signage look & feel
