Product Design for JOBST Maternity Support Belt

Product design for expectant moms

The JOBST Maternity Support Belt is a back brace designed specifically for pregnant women to support the growing belly in the advanced stages of pregnancy, while still nearly conceable under regular clothes. The Maternity Support Belt is intended to stabilize the lumbar area during pregnancy and helps to provide relief of lower back pain and discomfort associated with pregnancy.

In close cooperation with JOBST, Milani developed the product design, material selection, color concept and shape of the Maternity Support Belt.

Thanks to the adjustable closing system, the Support Belt can be continuously and individually adjusted to the growing belly. The discreet design is hardly noticeable under clothing. The special fit ensures an optimal, anatomical fit for pregnant women.