Marigin - distinctive brand and interior design for state-of-the-art veterinary
From strategy and market positioning to naming, corporate identity development and interior design, Milani developed a complete corporate presence for Marigin, one of Switzerland's largest and most modern veterinary clinics.
A unique corporate identity
Visiting the vets is an emotional experience. So, when it comes to redesigning a veterinary clinic, focusing purely on functional architecture and process planning isn’t enough. Milani incorporated the emotional interaction and process specifics of those using the architecture into the brief. The building was to fully reflect the personal character and distinctive style of the principle stakeholders working there and to accommodate the needs of customers.
To address this, Milani first analyzed Marigin's unique company DNA , which then provided the basis for all experiential and visible aspects. This DNA was applied to all internal (culture, processes) and external (processes, interior design, communication)aspects, resulting in a unique overall experience for those working there and for customers - four-legged and two-legged alike.
Targeted implementation of the brand identity across all POS elements
The distinctive Marigin brand identity was adopted for all key communication tools and implemented across POS elements, including the interior layout, materials and styling, the company website and stationery.
milani has transferred the new design language to workwear and developed the holistic corporate fashion concept.
Milani design services
- Innovation consulting
- DNA analysis - strategic corporate brand positioning
- Corporate identity development (brand)
- Logo development and naming
- Definition of corporate design
- User experience desigin
- Interior design layout concept
- Materials and styling concept
- POS design
- Lighting concept
- Graphical user interface design for web applications
- Corporate publishing
- Supervision of project implementation
