Development of an distinctive corporate identity for Swiss lung practice
Milani created a modern and distinctive corporate identity for a Swiss pulmonary practice and transferred the new image coherently to the print media and the newly designed website.
A differentiated brand identity
A newly founded pulmonary practice wanted to stand out in the market with its own distinct branding. Together with the management, Milani defined the positioning of the new brand and designed a unique corporate identity, including naming and logo design, based on this strategic orientation.
The new brand identity conveys familiarity, professionalism and reliability. The figurative mark is based on the pulsating movement and power of the lungs. Organic, soft and light, this is also reflected in the logo and brand name.
Furthermore, Milani derived the new brand identity to the most important communication tools of the lung practice, created the look & feel for the new web presence and developed the design of the letterheads.
Milani services
- Branding
- Corporate identity and corporate design
- Logo development and naming
- Look & feel web presence
- Design of print media
