Sustainability strategy and roadmap for SYMA
In close cooperation with SYMA, a leading provider of trade fair construction systems in Switzerland and Europe, Milani developed a sustainability strategy and roadmap through an international strategic process with the executive team.
Trade show industry under pressure due to high resource consumption
The trade show industry is coming under increasing pressure due to growing environmental awareness and the large amount of waste generated by the use of traditional exhibition stands. Show organizers and exhibitors are increasingly encouraged to implement more environmentally friendly alternatives.
At the same time, SYMA will be affected in the near future by the new European Corporate Sustainability Reporting Directive (CSRD), which requires companies to report on sustainability and generated carbon footprint.
The search for resource-saving solutions and the reduction of the ecological footprint was therefore an important challenge for SYMA as part of its future corporate strategy. SYMA wants to increase its focus on sustainability both in its operational processes and at the product level in order to differentiate itself in the market. At the same time, SYMA wants to position itself as a pioneer in the industry and actively contribute to the sustainable development of the exhibition industry.
Identification of key issues and sustainability roadmap
Milani supported SYMA's management team in integrating sustainability into the company's strategy. The starting point was a Life Cycle Assessment (LCA) of the core components of SYMA's trade show systems. This allowed to quantify the environmental impact of the core products and to initiate a data-based discussion about sustainability in the company.
In close cooperation, SYMA and Milani defined the main topics and developed a roadmap with measures. The focus was not only on the early implementation of future legal requirements, but also on the development of new business potential.
From low-emission logistics and future-proof exhibition stands to sustainability management systems and employee health, SYMA has refocused on sustainable action.
Milani continues to advise and support SYMA's management in the implementation of its sustainability strategy, especially at the product level.
Lead Sustainability, Member of the Management Board
welcome@milani.ch
+41 44 914 74 74