New workwear for public transport operator Verkehrsbetriebe Zürich
Milani has developed a new brand-authentic workwear collection for public transport operator Verkehrsbetriebe Zürich (VBZ).
A fresh and brand-authentic corporate fashion collection
Milani transferred VBZ’s distinctive brand identity to the company’s new uniforms and has designed matching accessories.
The new workwear collection features different shades of blue and has a fresh, coherent and brand-authentic look that doesn’t appear overly formal. It reflects openness, respect and friendly conduct.
Subtle tags and a contemporary logo of a circle with VBZ lettering are the core elements that feature throughout the collection. A bold line works as one of the uniform’s central design elements. It delivers a clean, modern and streamlined look, and ties together the various layers of clothing available. Redesigned name badges add an extra fresh touch to the public transport operator’s new appearance.
Versatile combination options
More than 1,500 VBZ employees working in the transport service, at sales outlets and in Lost and Found now wear the new uniform.
Items in the collection are extremely comfortable to wear and can be combined with each other in a variety of ways. From simple to elegant; everything is possible. VBZ employees are able to choose their preferred uniform items from the selection available to suit their individual style.
Milani design services
- Corporate fashion design
- Storytelling
- Research
- Look & Feel
- Collection structure
- Design and creation
- Implementation and art direction
- Production support and approval
- Name badges design
