Medela - New Swing Maxi Product Design
In close co-creation with the Medela team, Milani has redesigned the iconic Swing Maxi, offering mums a contemporary, stylish and lovable pump with increased flexibility, improved mobility and the comfortable, efficient pumping experience they deserve.
Medical product with ease of use and a modern lifestyle touch
Medela, the global market leader in breast milk products, commissioned Milani to redesign the Swing Maxi. The new breast pump was to meet the specific needs of breastfeeding mothers and impress with a modern appearance.
The redesigned and easy-to-use Swing Maxi is perfect for on-the-go use and fits easily into mothers' everyday lives. The new pump is lighter, quieter and more discreet than before. The new USB port not only allows faster charging of the pump, but also wireless use. The new Swing Maxi is intuitive to use and easy to clean. The hand-flattering, iconic design fits formally into Medela's product line. Haptically and visually, the textile detail adds a subtle lifestyle touch to the medical product.
Milani guided Medela from the concept of the product design to the implementation and production of the product.
Milani services
- Medical Product Design
- User Experience Design
- Ergonomic concepts
- Hygiene concepts
- Engineering support
