00 Teaser milani design consulting agency Trumpf tools Elektrowerkzeuge werkzeug product industrial design 00 Teaser milani design consulting agency Trumpf tools Elektrowerkzeuge werkzeug product industrial design

Corporate industrial design for Trumpf power tools

For more than 30 years, Milani has continuously evolved the product design language of TRUMPF power tools. Despite different functions and technical requirements, shears, slitting shears, and nibblers remain recognizable across generations as part of one consistent product family, while providing users with a familiar experience.

01 milani design consulting agency Trumpf tools Elektrowerkzeuge werkzeug product industrial Design

Challenge: A Consistent Product System Within Technical Constraints

TRUMPF power tools are used worldwide in demanding work environments, from sheet metal processing and facade construction to HVAC applications. Professionals often work under time pressure, wearing gloves, with limited visibility, or in challenging working positions. Under these conditions in particular, tools need to perform precisely, reliably, and with a high degree of control.

At the same time, key technical parameters were predefined. The integrated motors are based on specified third-party components, setting clear geometric constraints. The challenge was to create a consistent user experience and recognizable product identity across different tool types without compromising technical requirements.

02 milani design consulting agency Trumpf tools Elektrowerkzeuge werkzeug product industrial Design

Approach: Ergonomic Tools for Professional Use

Milani developed the tools not as individual products, but as a coherent system. Milani coordinated the motor, housing, grip areas, and tool head to ensure intuitive handling in everyday professional use. Ergonomics are consistently based on real-world application scenarios: The tools sit securely and feel well balanced in the hand, helping users work more precisely and maintain control even during extended use. Controls are designed and positioned for safe, quick, and reliable operation, even when wearing work gloves.

The product design also makes the tools’ functionality immediately understandable. An unobstructed view of the cutting line supports precise work, while constructive details, such as directing chips downward on the nibbler, make the work process cleaner, clearer, and more comfortable.

Rather than following short-lived design trends, the product family is based on a clear functional logic that Milani and TRUMPF have established and continuously refined over decades.

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Result: Tools for Precise Work Without Compromise

The tools directly support professionals in their daily work. Balanced ergonomics, an unobstructed view of the cutting line, and clearly positioned controls enable precise, controlled operation even under demanding conditions. At the same time, robust construction and durable components provide high reliability and a long service life in professional use. This reduces downtime and increases productivity in day-to-day operations.

For TRUMPF, Milani created a consistent product system that can continue to evolve over decades without losing the brand’s recognizable identity. New tools integrate seamlessly into the existing product family while remaining immediately familiar to existing customers.

04 milani design consulting agency Trumpf tools Elektrowerkzeuge werkzeug product industrial design
05 milani design consulting agency Trumpf tools Elektrowerkzeuge werkzeug product industrial design
06 milani design consulting agency Trumpf tools Elektrowerkzeuge werkzeug product industrial design
Therese Naef
Get in touch!
Therese Naef
CEO and Board Member
welcome@milani.ch
+41 44 914 74 74